Keerthana Ravichandran

Keerthana Ravichandran

An avid writer who captures the essence of building nifty communities. A member of earthday.org. When I'm not writing, I'm busy playing chess or researching some cool space project at zooniverse.

Check out the latest posts

The true essence of the community building process

“Community-making requires time as well as effort and sacrifice. It cannot be cheaply bought.” -- M. Scott Peck MD Community building is a long haul but a beautiful process. The journey towards building a community from scratch and seeing it grow - nurturing relationships - building strong bonds - learning...

How did SaaS companies carry out brilliant tactics for customer support?

Okay, Quick question? Have you ever thought about why almost 50% of startup companies stammer to succeed, especially when starting a company can be done with minimum to zero cost? There could be a million reasons. But it all comes down to two inevitable reasons. It is because either their...

How to make use of the search bars of a forum community?

Search search search… We all are searching for something in our day-to-day lives, be it related to our work, technology, space, cooking, or hobbies that we are passionate about, or just how to tie a necktie? We all are looking for knowledge and quick answers to our questions. We can&...

How community-led growth and product-led growth are mutually inclusive?

Ah! There are no math and Venn diagrams involved here. So relax! We are just going to talk about what is community-led growth and how community-led growth and product-led growth can co-exist and do wonders to its customer and business growth. When we take a closer look at both these...

How to improve the churn rate in a SaaS company?

Did you know that customer churn can cost you up to 5 times as much to acquire a new customer as it does to retain your current customer? Customer churn or churn attrition is a serious concern! We all know customer churn is inevitable, that doesn't mean you...

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